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Burberry boosts digital approach with interactive campaign

online and in-store ahead of traditional drop dates.

OMD retains £10m Shop Direct search business

Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid...Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... the field down to OMD and MediaCom. OMD will continue to manage direct response activity for Shop Direct ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ...

Hobbycraft picks Euro RSCG to support major expansion

do for clients, making the shopping experience an exciting, enjoyable and interactive one ...

MasterCard unveils PayPass digital wallet

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Sainsbury's enters music download market

Sainsbury's has jumped into the increasingly competitive online music market by launching a music...The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

The online retailer is concerned a lack of preparation could result in online retailers missing out on the shopping boom that is expected as a result of the influx of visitors. Angus McCarey, UK ... in the platform as they seek to reach the growing number of consumers using mobiles for shopping. Figures from ...

Argos and Homebase owner posts 60% profit drop

-channel capabilities to shape the future of shopping for our customers, ensuring we bring unrivalled convenience and value to customers' everyday lives, whether shopping at home or on the move." Sales at Argos were hit ... -channel capabilities to "satisfy customers in whichever way they wish to interact and shop with us, including ...

Ocado director warns Olympics will 'bugger up' summer business

and Diamond Jubilee will 'bugger up' the online retailer's business.

BMB wins pitch for notonthehighstreet.com

Notonthehighstreet.com, the online retailer, has hired Beattie McGuinness Bungay to handle its

Wonderbra to sell direct for first time with online store

transactional in order to meet the demand of its target consumers, which the brand claims are heavy online users ... users to locate products on their local high-street or through online retailers. Follow Matthew ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.