Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria
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LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service.
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
-based campaign is part of a series of online films called ' Raising an Olympian' that tell the stories ...
Nissan launches first short film
30 Mar 2012 | by Sara Kimberley
The five-minute film, set in India and created by AKQA, features two lovers who are torn apart, only to be reunited with the help of more than a dozen Nissans. The online film will launch today ... were also conducted in shopping malls across nine cities in India. The top 100 were selected based ...
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
but remains in beta, was first unveiled in June 2011 as an "online reading experience" where fans could ...
ISBA Conference: Social media measurement is 'growing up'
21 Mar 2012 | by Sarah Shearman
that social media was "a bubble". He said that companies were finding it hard to take part in the online ...
House PR brought in for landmark TCM series launch
13 Mar 2012 | by John Owens
previews and highlights sections of national magazines and newspapers, with promotion covering online media ...
Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
, including online, print and radio. The 46 holidays being given away this Easter are not standard stays ...
Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
Campaign: The release of Troll Hunter Client: Momentum Pictures PR team: In-house with Premier PR assisting with online PR Timescale: June-September 2011 Budget: 42,000 OBJECTIVES - To encourage cinema-goers to embrace the film and discuss it online - To attract mainstream film fans and a ...
Time Out's marketing director Booth exits for The Hut Group
01 Feb 2012 | by Arif Durrani
Booth to online retailer The Hut Group.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
