Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
SuperCasino, the online betting service, has been forced by the Advertising Standards Authority
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M2M lands Paddy Power media task
31 May 2012 | by Katherine Levy
"we hear you" campaign this week with an online film ahead of the start of Euro 2012 in June. ...
William Hill offers free £5 bets on kids' call-ups
28 May 2012 | by Matthew Chapman
William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012. To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV
Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its...offers an online casino experience as well as sports betting. The company was founded in 1946 ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd.... An online version of the ad also appared on Paddy Power's Youtube channel and Facebook page. As Paddy Power ... . The ASAI ruled the online ad should also not run again. Paddy Power is no stranger to controversy ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
with the complexity caused by the increasing range of online platforms through which customers interact with it....platforms. Collins said: "If a customer plays a game online it is about recognising that and offering ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
Five Key Trends Customer base . Betting shops continue to rely on a relatively small, core ... . Gaming machines . Machine profitability is one reason why expenditure in betting shops has returned ... shop licence applications, so bookmakers could compete in prime locations. Horse racing . Despite ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
in online environ-ments. Invest time in crafting the message and get it right. Perceived authority ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
