to remove filtersFrom 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When much of the brand's value is delivered online or by frontline staff, it is simply not possible ...
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Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping. Tesco is running virtual window shopping in three of its central London stores to sell F F clothes, which have ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
