to remove filtersBritish American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.
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Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
with consumers online.
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
will also star in a series of online videos under a section of the Make Mine Milk Facebook page, called ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...
Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
of the Priority Moments logo, and peaks towards the end of the ad on the reference to how shopping is changing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
