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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

will be multinational.' The campaign rolled out on 1 February and was supported by print, online and outdoor activity ...

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6...Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...

Brand barometer: Car insurers, which one is most prominent online?

18 May 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Think BR: Online finance in the age of data

14 May 2012 | by Philip Dyte

The finance sector, ever cautious, was slow to buy in to digital. It took long enough for banks to offer proper, robust online banking. It's taken an equally long time to get apps onto the market ... online, to the intricate science of in-store pathfinding, the holy grail for retailers is putting what ...

FindaProperty and Halifax launch home finder app

08 May 2012 | by Matthew Chapman

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... [last year] of Priority Moments, which is changing the way people shop by using location-based, time ... the peer to peer messaging, the online purchasing, the online comparison and the evolution to NFC. How ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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