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Tria Beauty appoints UM London to £1m media account

for the Eden Project's Big Jubilee lunch , a brief it picked up earlier this year alongside sister ad shop ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...

EdenCancan look to expand market for Duchamp

The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

The changing face of music tie-ups

to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ...

Entertainment: Lappset happy with angry approach

at the event and arranged interviews with spokespeople from Lappset and Rovio. Working with the BBC Online team ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Casio hires Exposure for consumer drive

. The account will be led by Exposure director Dave Bennett. Bennett said: We will work both off and online ...

Consumer: Lego builds brand quality at St Pancras

to secure coverage with national and online media in the run-up to Christmas To encourage more ... -on and ran a treasure hunt competition that involved discovering Lego Christmas baubles hidden in shops ... Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ...

The truth about lying on your CV

due to the recession and the proliferation of fake qualifications available to buy online. Recent ... career to date, 'as he has great, senior experience and a track record'. Nevertheless, with online ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.