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Burberry boosts digital approach with interactive campaign

online and in-store ahead of traditional drop dates.

EdenCancan look to expand market for Duchamp

The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Luxottica holds pitch for global media account

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Look launches 'Look What I'm Wearing'

users can share street style photography and get fashion inspiration from their peers. The online ... in to this with Look What I m Wearing. It will be a major new franchise, providing a daily online destination, a weekly ...

Nike marketing boss attacks 'institutionally analogue' businesses

about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Trinity Leeds kicks off online hype ahead of 2013 opening

or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ... are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Consumer: Sports bra shows some real panache

of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ... sports specialist stores such as Sweat Shop and LessBounce.com. Panache had to increase its range ...

Liam Gallagher's Pretty Green brand hires Holler

Holler will be responsible for expanding the brand by repositioning it in the market, with the aim of attracting new customers as well as retaining existing ones. The agency, which is part of Leo Burnett Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist ...

Consumer: Reebok's 3D street art a record-breaker

Within a week, the project generated more than 30,000 online articles across key European markets ... Europe including in Bild and NRC Handelsblad, and by The Sun online. It had 2,381 'likes' on Facebook ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.