to remove filtersCorona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Public Sector: Childminders like the offer of free milk
01 Jun 2012 | by John Owens
childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ... bar staff. AMV BBDO was behind the Guinness online film for St Patrick's Day that featured friends ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital campaign from next month across music sites Spotify and we7, and teenage online network MTV, until ... they can access new content and a new branded game. Vimto will also renew its partnership with online ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ... the gym, to going shopping or being at work. This summer will also feature the return of tennis star ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
