Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
online and in-store ahead of traditional drop dates.
connected online and when it comes to shopping they are actively seeking real-time offers that generate ...
online and in-store ahead of traditional drop dates.
. Activity will include several online and social media competitions, with consumers encouraged to share ...
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
, Centrals and online. Selected stores excluded" - was ambiguous and therefore misleading. While Sainsbury ... . They included an objection to the phrase "the end of shopping around" on the grounds it implied there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained ...
loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ...
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ... travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...
racked up more than one million views online in its first four days. Inglis noted how its giving ... too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...
Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid...Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... the field down to OMD and MediaCom. OMD will continue to manage direct response activity for Shop Direct ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.