to remove filtersPhones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
2011 to include advertisers claims online. Chris Smith, chairman of the ASA, said: "The online ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When much of the brand's value is delivered online or by frontline staff, it is simply not possible ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
, as it influences all marketing activity and forms the bedrock of any annual plan. The real online innovation ... . Channel 4's genius idea to launch 4seven, which will transmit content that generates the most online buzz ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
