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Capital One Cup 'will help brand stand for opportunity'

the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...

Yorkie makes shift from 'not for girls' positioning with new TV ad

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Corona Extra embarks on heavyweight outdoor and digital drive

. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...

The craft of arts sponsorships

created an art installation, Cell, that used Kinect to map people's online 'personalities.' Google ...

Brand barometer: High-street beauty brands, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Fujifilm lifts digital spend by more than 40% to push into social

It is ramping up its presence on Facebook, Twitter, Google+ and Tumblr, to help it grow an online community and extend the reach of the brand beyond those who own a Fujifilm camera. The activity has been handled by Talk PR. It has launched two Facebook apps. The Through My Eyes app showcases professional ...

Amex partners Foursquare to bring location-based deals to UK

connected online and when it comes to shopping they are actively seeking real-time offers that generate ...

LoveFilm takes on rivals with HD streaming service

in the online film rental market against Netflix and Sky's forthcoming internet service.

What brands should know about the dark side of Facebook

of teenage romance are displayed online, the fundamentally flawed nature of this logic is clear. Although ... understand that connectivity comes with responsibility. The Child Exploitation and Online Protection Centre ...

HSBC's Chris Clark on a new era for the bank's marketing

will be multinational.' The campaign rolled out on 1 February and was supported by print, online and outdoor activity ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.