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Drinks body launches campaign for responsible alcohol marketing

13 Feb 2012 | by Sarah Shearman

In September last year, EFRD and the Distilled Spirits Council of the US, devised a set of self-regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool on its Market Responsibly website, which aims to offer marketers and agencies who work with drinks ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

before they officially launch, through an online competition. Zoe Howorth, market activation director ...

Rescue Remedy to sponsor Magic show

13 Feb 2012 | by Nick Batten

'Mellow Magic' is available in London, online and DAB radios from 8pm until midnight every weekday. This slot is the biggest music radio slot in London for the time period, reaching 1,035,000 listeners each ... was responsible for the print and outdoor creative. It was adapted for online by Lion Digital. Jane ...

MasterCard extends Champions League sponsorship

13 Feb 2012 | by Alex Brownsell

MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...

Turning browsers into buyers

13 Feb 2012 | by John Thekanady

Specialist electronics retailers are failing to turn online browsers into buyers and are losing out...websites for electronics for the family, due partly to their online grocery shopping habits. Which ... hit with consumers, but only 14% of online shoppers actually purchase from these sites. According to Kantar Media Compete s latest Online Shopper Intelligence report, expert retailers such as currys ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

of the brand, retraining staff to grind coffee in the shops to reignite consumers emotional relationship ...

Yelp signs up Brands2life to make impact in British market

10 Feb 2012 | by John Owens

Yelp, the online city guide, has brought in Brands2Life as it attempts to make an impact in the UK...The brand, which lets people know of a range of services and shops nearest to them and is widely used in app form on mobile phones, has given the Brands2Life a three-month project brief. Consumer facing, the brief is the first given to an agency in the UK and is focused on boosting awareness ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

the tone and use of Illuminati-style symbolism. This is clearly tongue-in-cheek but, judging by the online ...

Brand barometer: Carbonated drinks, which one is most prominent online?

10 Feb 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

10 Feb 2012 | by Ben Hall

on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...

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