Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...
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Immediate Media prepares for job cuts across sales and editorial
01 Jun 2012 | by Nick Batten
, as the market rapidly migrates online. Additionally, there have been changes in Youth and Children ...
Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
Bureau of Circulations (ABC) for their content verification tools, which ensure online ads...verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ... will aim to deliver transparency as online buying becomes increasingly automated. Bob Wootton, director of media and advertising, ISBA, said: "Safe placement of advertising online is vital for our members; which ...
Klipsch to sponsor Peppermint Candy on Jazz FM
01 Jun 2012 | by Maisie McCabe
to online at www.Jazzfm.com and to Jazz FM-branded events. Paul Jacobs, chief executive of Klipsch, said ...
The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
created an art installation, Cell, that used Kinect to map people's online 'personalities.' Google ...
Public Sector: Childminders like the offer of free milk
01 Jun 2012 | by John Owens
childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations
Oxford Circus and King's Cross among first to receive Wi-Fi
01 Jun 2012 | by Arif Durrani
. Millions of commuters and visitors to London will be able to get online at Tube stations and find their way ... will be proud of." The new free online portal will offer up-to-the-minute TfL service information including ...
Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
