Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.