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THIS WEEK: Vobis outlets to raise UK profile

. The firm then tried a series of stores within a store , with Vobis- branded shops within Powerhouse shops. Now the firm has been given a multi-million backing from its German parents and is to buy a series of retail shops. It has set up a UK head office and aims to have 200 Vobis ...

BELOW-THE-LINE: Tesco checks out its corporate branding

represents the cutting edge of high-street shopping. Yet Tesco s corporate identity has failed ... packaging, shop fronts, in-store signs or promotional literature, they all lacked a uniform size, typeface ... . In practical terms, the different logos were difficult to apply to shop fascias, and many had to be bent ...

ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

Eric White, Corporate marketing manager, The Trocadero, London I tend to leave the Christmas shopping until after the office lunch on Christmas Eve. Seconds after plunging into the crowds, I bemoan not being organised enough to use one of those seasonal overnight delivery offers ...

ANALYSIS: What’s the beef at Burger King?

-line support for the off-high street shops. By taking on the weight of the franchisees and Bushey ...

THIS WEEK: Cellnet’s Lubin defects to shop

Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency.

MARKETING MIX: I’ll name that brand in one!

This week s mystery product takes its name from the German doctor who set up a shop in America...This week s mystery product takes its name from the German doctor who set up a shop in America in 1904. His brother opened a similar venture in the UK a decade later and, over the years, the company ... shops in the 1930s, although today it is used less for its anti-bacterial properties than its fragrant ...

THIS WEEK: Facia to overhaul brands

. Since then Hinchcliffe has bought a raft of companies, including Sock Shop, Contessa, Oakland and Torq. Most recently he bought 245 Freeman Hardy Willis shops from Sears and is known to be on the hunt ... designed a new logo for its Sock Shop chain which to be relaunched next year and attempt to put the fun ...

THIS WEEK: Lilywhites plots expansion drive

plans. Next summer, stores of 7,500 sq ft will open in major UK shopping centres around ...

MEDIA: MEDIA CHOICE; Ambient Media

the biggest-selling soft drink from the forecourt shop. Luckily for me, my children did not spot it ... Media . Other examples include painted buses and taxis, airships, shopping and airport trolleys ...

ANALYSIS: Turtlewax comes out of its shell

Kleer may not be enough to lure a car owner away from the TV or shopping trip. Turtlewax ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.