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BELOW-THE-LINE: Tesco checks out its corporate branding

represents the cutting edge of high-street shopping. Yet Tesco s corporate identity has failed ... packaging, shop fronts, in-store signs or promotional literature, they all lacked a uniform size, typeface ... . In practical terms, the different logos were difficult to apply to shop fascias, and many had to be bent ...

CAMPAIGNS: Public Affairs; The Body Shop wages eco war

PR team: The Body Shop International Campaign: Lobbying, PR and advertising on behalf of Ken Saro...PR team: The Body Shop International Campaign: Lobbying, PR and advertising on behalf of Ken ... : The Body Shop external costs put at under pounds 100,000. The 500,000 Ogoni people live in the Niger ... , meetings, missions to Nigeria, store displays, an Internet site, and The Body Shop s first ...

NEWS: M&C Saatchi wins Glaxo image work

M s largest pharmaceuticals group, is the first corporate assignment for the Maurice Saatchi breakaway. The shop has been briefed to build the new company s profile in Britain and the US, its most important markets. A spokesman for the newly merged Glaxo Wellcome said that, although ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend...The Body Shop took the unprecedented step of publicly attacking another retailer at the weekend ... featured the Body Shop logo, urged readers to boycott Shell products. The Body Shop, together ... space to explain its case. The Shell ad was sandwiched between the Body Shop work created ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Manchester Evening News Award: Food and Grocery Advertisement of the Year

Winner Title: Late night shopping Agency: Abbott Mead Vickers BBDO Client: Sainsbury s Creative...Winner Title: Late night shopping Agency: Abbott Mead Vickers BBDO Client: Sainsbury s Creative Director: David Abbott Art Director: Mike Harris Copywriter: David Newton Typographer: Joe Hoza Photographer: Bob Harris Commendation Title: Wine advisor Agency: Lowe Howard ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL

of small-time celebrity, and shopped at various branches for eight years now. In fact, these ads ... Sainsbury s lines pop up in ingredients, and readers are never sent elsewhere to shop. Now ...

NEWS: STOP PRESS

to the press office: Ceri Evans; Sheila Gunn and Paul Hooper. Body Shop hires two sets of PR advisers Both sides on the board of The Body Shop plc have called in PR advisers amid reports that founders ...

NEWS: Lowe Bell Post Office campaign wins top award

. * The Body Shop, whose campaign on behalf of imprisoned Nigerian author Ken Saro-Wiwa received ...

Profile: Adrian Hodges, Business in the Community; A new body in the shop

Shop....Shop. Right now though, he is talking about the last five years of life, as director ... diplomatically avoids any questions to do with his predecessors at the company. Certainly The Body Shop has had ... to listen before he can talk and while he s already had some stimulating sessions with The Body Shop ...

Profile: Adrian Hodges, Business in the Community; A new body in the shop

Shop....Shop. Right now though, he is talking about the last five years of life, as director ... diplomatically avoids any questions to do with his predecessors at the company. Certainly The Body Shop has had ... to listen before he can talk and while he s already had some stimulating sessions with The Body Shop ...

 

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