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OPINION: Advertisers should learn to talk to the over-50s market

the under-50s. They buy cars. They holiday. They shop. They party. So why are they not being taken ... there have been switched on enough to realise that these people have more money and time to shop. So Notre ...

NEWS: Three shops battle for pounds 3m Tropicana fruit juice ads task

stunned the industry by choosing Foote Cone and Belding rather than one of the five shops rostered ...

NEWS: Leeds agency wins task to make Spam fashionable in 90s

Advertising Principles has been handed the pounds 500,000 task of transforming Spam, synonymous with wartime austerity, school dinners and Monty Python, into a premium product. The Leeds agency won the business after a pitch against another of the city s shops, Hacker Mernock Hemingway, as well as Finch ...

MARKETING MIX: Home delivery not the cheapest

Brewers new home shopping trial is undercutting prices charged by our retail customers appeared very ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Manchester Evening News Award: Food and Grocery Advertisement of the Year

Winner Title: Late night shopping Agency: Abbott Mead Vickers BBDO Client: Sainsbury s Creative...Winner Title: Late night shopping Agency: Abbott Mead Vickers BBDO Client: Sainsbury s Creative Director: David Abbott Art Director: Mike Harris Copywriter: David Newton Typographer: Joe Hoza Photographer: Bob Harris Commendation Title: Wine advisor Agency: Lowe Howard ...

ADVERTISING: BRIEFS

anyone spending more than pounds 12,000 a year has been able to shop around for the cheapest deal ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.