Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation. ...
If you are planning a do-or-die mission to the shops on Christmas Eve, you should bear in mind...If you are planning a do-or-die mission to the shops on Christmas Eve, you should bear in mind ... shopping habits conducted for Initiative Media by Research Services. Parents buying presents for children are some of the earliest to get the Christmas shopping out of the way, with 16% saying they had ...
of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation.
Naegeli, senior manager at Deloitte re shopping and the influences on their purchasing decisions ... sensitised to value for money. They re shopping earlier and are highly responsive to special offers ... stores. Indeed, giant shopping centres, such as Lakeside in Thurrock and Meadowhall in Sheffield ...
and exploit cross-media brands in international markets. The BBC says its commercial online agreement ...
t go into a shop looking for a particular type of sweet, explained Trebor Bassett marketing ...
a bit of a rarity in the huts and presumably the local BP Shop didn t stock Duracell batteries ...
Robert Saville, the joint creative director of GGT, is leaving to set up a creative agency that will have Channel 5 as its first client.
Poppe Tyson Interactive, the new-media agency owned by Bozell Worldwide, has dramatically raised its profile by poaching staff from several London Internet specialists to help with its European expansion.
: contacts are crucial, ideas are what make things happen and people break away to set up their own shops....Although the two occasionally intersect - at the Olympics or the World Cup - the universe of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity: contacts are crucial, ideas are what make things happen and people break away to set up their own shops ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters