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FOCUS: MARKET RESEARCH; Surveying the rise of a potent PR weapon

According to a 1995 survey by research company The Survey Shop, based on a week-long sample of stories ... . In October The Survey Shop, which specialises in conducting surveys aimed at securing media coverage ... Shop managing director, Peter Gill. Journalists main concerns about survey stories ...

COMMENT: FOCUS: INFORMATION SERVICES; Winning the race for the news

best to get that news to customers. Direct link, on-line subscription services have been the method ... Internet can t guarantee the speed of response and security of on-line services. When line speeds ... t see on-line services as a threat at all, we see this as a huge opportunity, says Mark Mellor, a ...

NEWS: Mondex cashes in on the experience of Hopkinson

would be replaced at some stage . Mondex is designed to be used both by consumers for shopping ...

NEWS: STOP PRESS

Online takes PR in-house On-line service provider America Online (AOL) has stopped using Leading ...

NEWS: Medialink news releases cut across media barriers

planning in public relations campaigns. Meanwhile Image.net, the on-line digital picture ...

MEDIA: Boom ahead for business mags

Communications, publisher of Retail Week and Shop Equipment News, has announced that it is launching Retail 97 ...

NEWS: Phonelink calls in Text 100 for Tel-Me

Phonelink, the on-line information service, has hired Text 100 to promote its business information...Phonelink, the on-line information service, has hired Text 100 to promote its business information service Tel-Me. Text has been briefed to help increase the number of Tel-Me business users through a media relations and events management programme budgeted at around pounds 80 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.