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NEWS: 1996 Mad cows, fat cats and blue Pepsi

was announced. The Body Shop International and McDonald s carry off a bundle of trophies between them at the 1996 PR Week Awards which attracts a record 550 entries. The Body Shop picks up not only Best ...

ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics

BT really be the first large company to follow the example of The Body Shop and the Co-Op in making ... company and with more focus . Adrian Hodges, head of corporate communications at The Body Shop ...

NEWS: Major cuts unlikely at BT corporate relations

arrangement, whereby it runs media relations in-house while using a roster of shops for product and services ...

MEDIA: We’re sitting on the edge of a satellite digital revolution

s initiative was viewed in much the same light as those 1980s home-shopping experiments, which seemed like ...

 

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