13 Dec 1996
The Association of Cycle Traders (ACT), the body which represents
independent bicycle shops...The Association of Cycle Traders (ACT), the body which represents
independent bicycle shops, is looking for its first in-house PR person.
ACT president Peter Robinson said a passion for cycling ...
by seven board directors who also manage their
own bicycle shops and a full time secretarial ...
13 Dec 1996
| by SARAH MERTON
Eddie Bauer, the US Retail and home shopping giant, has hired Jackie
Cooper PR in preparation...Eddie Bauer, the US Retail and home shopping giant, has hired Jackie
Cooper PR in preparation for a spring assault on the British market.
The agency clinched the three-year contract last week after pitching
against an original list of eight PR consultancies. Fees are believed to
be worth ...
06 Dec 1996
The Rowland Company has picked up business from home delivery firm
Flanagan and Co Supermarket Direct in a pounds 70,000 account sweep.
Launched in October last year, Supermarket Direct operates a home
grocery shopping service in west and south-west London, delivering
150,000 Sainsbury ...
08 Nov 1996
GJA Communications, the leisure and IT marketing services shop, has set
up a representative office ...
01 Nov 1996
| by TOM DAWN
new marketing concept
for the media conscious retailer. The new outlet is the group s biggest
shop ...
to help
maintain Benetton s image in the 119 countries where it has shops.
Tactics ...
25 Oct 1996
The Body Shop International and McDonald s carried off a bundle of
trophies between them...The Body Shop International and McDonald s carried off a bundle of
trophies between them at this year s PR Week Awards.
For its campaign on behalf of the late Ken Saro-Wiwa and the Ogoni
people of Nigeria, the Body Shop won the coveted Campaign of the Year
Gold award, as well as the award ...
25 Oct 1996
Shop founder sprinkled a 100 yard perfume
trail along the pavement in through the door.
Now, 20 years later The Body Shop has its own corporate smell , worn by
its staff and sprayed in its 1 ...
13 Sep 1996
| by LEXIE GODDARD
to sell off 65 Do It All
stores. The company is also refitting the remaining shops in a bid to
reverse ...
09 Aug 1996
Online takes PR in-house
On-line service provider America Online (AOL) has stopped using Leading ...
19 Jul 1996
the bookshop - to be
called Politico s - in mid-October.
According to the amiable Mr Dale, the shop ...