to remove filtersNEWS: STOP PRESS
19 Dec 1996
of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation.
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M&C Saatchi launches specialist sponsorship unit
19 Dec 1996 | by Staff,
Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation. ...
ANALYSIS: Changes in store for retail
19 Dec 1996 | by JULIAN LEE
the look of it. Pundits are telling them it could mean home shopping and the concept of the supermarket ... % of supermarket shopping will be done through electronic channels. In order to survive, supermarkets ... in technological innovations in this country. It is rolling out its Shop n Go self-scanning systems ...
MEDIA: BBC Worldwide restructures to push branding
19 Dec 1996
and exploit cross-media brands in international markets. The BBC says its commercial online agreement ...
NEWS: BRIEFS
19 Dec 1996
of This World is planning a move into home shopping. The company, which has three stores in the UK, hopes ...
NEWS: British reserve goes against the national interest
19 Dec 1996 | by QUENTIN BELL
. But in the same store? What s wrong with proper people interaction on the shop floor? How very British, I ...
ADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs
19 Dec 1996 | by RICHARD MCCANN
a bit of a rarity in the huts and presumably the local BP Shop didn t stock Duracell batteries ...
NEWS: Saville leaves GGT to launch C5 shop
13 Dec 1996 | by CLAIRE BEALE
Robert Saville, the joint creative director of GGT, is leaving to set up a creative agency that will have Channel 5 as its first client.
MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus
13 Dec 1996 | by DOMINIC MILLS
: contacts are crucial, ideas are what make things happen and people break away to set up their own shops....Although the two occasionally intersect - at the Olympics or the World Cup - the universe of sports marketing exists parallel to our own. Yet these two sectors share more than the odd similarity: contacts are crucial, ideas are what make things happen and people break away to set up their own shops ...
CLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing
13 Dec 1996 | by MICHELE MARTIN
-maker, Spike Lee, who last week revealed he was opening a US ad agency. Called Spike DDB, the shop ... numbers will reflect the shop s creative bias while boasting a full complement of account managers ... , the venture will provide current clients access to the first group shop of its kind. Anheuser-Busch has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
