to remove filtersNEWS: Briefs
28 Nov 1996
in Europe will be conducting transactions online, according to Datamonitor s report IT in Digital Payments ...
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NEWS: Coming round to a social conscience
12 Dec 1996
for behaving the way consumers would like us to. Not necessarily in the green-tinged sense of The Body Shop...That marketing-led organisations need to have a social conscience is not a new idea to readers of Marketing. In the past we have vigorously supported the idea that slick communications are no substitute for behaving the way consumers would like us to. Not necessarily in the green-tinged sense of The Body Shop ...
NEWS: STOP PRESS
28 Nov 1996
is BBC Online s new head of marketing. He joins from FT Telecoms and Media Publishing. ...
DESIGN: Breaking out of the box
28 Nov 1996 | by DAVID REDHEAD
flamboyant-looking machines will soon be arriving in the shops. Some of these may well come from ...
MARKETING FOCUS: Wire we waiting?
14 Nov 1996 | by JAMES CURTIS
the hi-fi shop sketch from Not the Nine O Clock News? A man goes into the shop and asks for a ... defined product that will change the way we live, shop and bank. And it is not just the Internet ... , adoption of new technology in the home is much faster. Robert Grupe, on-line communications manager ...
MARKETING TECHNOLOGY: IT and miss
14 Nov 1996 | by RACHEL MILLER
to reach new customers via the Internet and home shopping channels, and to slash distribution costs ... businesses using all kinds of IT - from distribution software to virtual shopping malls ... and security, and distribution systems. It also examines electronic malls on the Internet and online ...
NEWS: Walton surrenders independent status to go to Aztec shop
18 Oct 1996
Aztec, the through-the-line agency owned by the Austin Knight Group, has hired Gary Walton as its creative director.
NEWS: Dennis has ‘lads’ in mind for computer entertainment title
11 Oct 1996
includes features on drinking games and live online sex chats. Escape will be published bi ...
INTERNATIONAL: MEDIA OWNER PROFILE; How NBC plans to extend its empire well beyond the USA
11 Oct 1996 | by ALASDAIR REID
number of ventures, including: NBC Digital Publishing (CD-Roms) and NBC Online Ventures (Internet ...
MEDIA: Poulter in drive to extend client base in the north
10 Oct 1996
Leeds-based communications agency Poulter is seeking to expand its client base across the north of England and Scotland with the launch of the media dependent, MediaVantage. The media shop will look after pounds 20m worth of media from Poulter s existing client base. Poulter s media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
