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INTERACTIVE: BEHIND THE HYPE/ARE RETAILERS MAKING THE MOST OF HOME SHOPPING?; Forward

26 Jan 1996 | by ALASDAIR REID

. He was on top form back at the start of January, writing a very sniffy piece about home shopping ... shopping - the notion that soon we ll all be putting on one of those cyberpunk headsets to take a stroll ... evidence that this is just not true. Take television home shopping. Contrary to Fletcher s assertions ...

NEWS: Granada seeks shops to pitch for pounds 7m Forte

26 Jan 1996 | by JOHN OWEN

Granada is to review Forte s pounds 7 million advertising arrangements following its successful takeover bid earlier this week.

NEWS: Leagas Delaney hands TV buying role to AMV

26 Jan 1996 | by CLAIRE BEALE

department of its sister shop, Abbott Mead Vickers BBDO....Leagas Delaney is shutting down its in-house TV buying function and handing the task to the media department of its sister shop, Abbott Mead Vickers BBDO. The decision is a recognition ... Omnicom shop, BMP DDB Needham, about merging the two agencies media operations. However, Fielder ...

DIARY: I’m only a punter but...

26 Jan 1996

because when I go shopping at Sainsbury s I don t buy a trolley load of essentials that s about...because when I go shopping at Sainsbury s I don t buy a trolley load of essentials that s about ...

INTERACTIVE: NEW-MEDIA CLINIC; Have a plan ready for customer interaction when you join the Net

26 Jan 1996 | by DAN O’BRIEN

was what shop assistants did. In interactive media, though, you get plebs e-mailing you with all kind ... will pop up. And so will anyone else s who mentions your company. A search for AOL (the America Online ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

26 Jan 1996 | by MAIRI CLARK

consultancies with in-house expertise should provide good solutions. Shop around. If you think what you ... sure you spend some money before you waste your opportunity. And be certain before you go online ...

INTERACTIVE: Interactive gallery reviewed by Mark Dickinson

26 Jan 1996 | by MARK DICKINSON

adhere to the lads-online school of editorial. Now Bass Brewers seems to have nutmegged the lot of them ... to use, although, as a Southend United supporter, I just stick to window shopping (maybe next season ...

NEWS: PHD poised to form Euro operation with top German agency

26 Jan 1996 | by JOHN OWEN

Pattison Horswell Durden is on the brink of forging an international media network with two of Europe s top media operations. Debis Marketing Services, which owns Germany s leading non-aligned media shop, Debis GFMO, and Media Planning, the largest media shop in Spain, are understood ...

NEWS: National Tyres reviews account after advertising policy rethink

26 Jan 1996 | by KAREN YATES

-based shop, Yellow M, and the London agency, BDS. The Edinburgh-based Leith Agency, headed by its managing ... -based shops, RTA and CAS, will fight for the account. Media placement for both sides of the business ...

MEDIA: BRIEFS

26 Jan 1996

regulations aimed at preventing product placement on TV programmes. Times hails on-line success News International has claimed more than 38,000 readers registered to use the on-line version of The Times and Sunday Times during the first week of its launch. The on-line newspapers launched on 7 ...

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