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LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

and spent time at integrated shops, she thought she would be relatively employable....Rachel is a British account director in her mid-30s who came back to the UK last summer after ten years in Hong Kong. Having run a consumer electronics account across Asia at a top international agency and spent time at integrated shops, she thought she would be relatively employable. So ...

MEDIA: In Brief - Standard issues London on-line

The Evening Standard has launched an on-line guide for London residents and visitors. Edited...The Evening Standard has launched an on-line guide for London residents and visitors. Edited by Martin Dunn, This is London features six interactive content supplements. These include sections on entertainment, lifestyle, food and drink and 24-hour news and sport. ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says

Christine Walker is about to found a media shop. It s a bold move and, as she acknowledged in her...Christine Walker is about to found a media shop. It s a bold move and, as she acknowledged ... and bigger. One has the impression that a media shop needs to be billing tens if not hundreds of millions ... of the bigger the better. Walker talked about not wanting to be a corner shop. I don t think that is even ...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Biggest use of the Net will be for commerce rather than marketing

. Sure, the findings show that online marketing budgets have doubled in the past year. But they remain ... the transaction, so be it. It s still shopping on the Net and companies that aren t there will fall behind rivals who are. As online activity of this nature takes off, the growing numbers of Internet ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision.... But anybody expecting innovative online advertising will be disappointed by the computer giant s decision ... as an online catalogue, which they needn t resort to. A small number of companies are using the Net to make ... , and maybe even see a reason for getting online, but they are unsure of the process, Clark says ...

MEDIA: FOR THE RECORD

The Internet Advertising Group, the body comprising more than 30 online publishers which launched...The Internet Advertising Group, the body comprising more than 30 online publishers which launched in the UK this autumn, has taken the first steps towards establishing a set of voluntary guidelines for Internet advertising. At a meeting last week, IAG members agreed a series of standard ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

Websites. Of course, if you spend hours on-line, you will already know this. But the chances ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

of Communications and devising and supporting the Saturday Morning Kids Club for client Entertainment Online ...

Camelot moves into cyberspace with games deal

Camelot is expanding its interests into online entertainment in a venture with IT company ICL...Camelot is expanding its interests into online entertainment in a venture with IT company ICL ... will provide entertainment, ranging from online adventure and strategy games through to trivia quizzes, chat, information and shopping. According to ICL project manager Ian Nairn: Camelot is a business ...

Royal Mail bid to boost DM profile

The Royal Mail is setting up a business unit to promote its direct marketing and home shopping...The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right ... , as the pounds 70,000-a-year director of the new Media and Home Shopping Unit, which will eventually employ a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.