19 Dec 1997
| by MICHELE MARTIN
and spent time at integrated shops, she thought she would be relatively
employable....Rachel is a British account director in her mid-30s who came back
to the UK last summer after ten years in Hong Kong. Having run a
consumer electronics account across Asia at a top international agency
and spent time at integrated shops, she thought she would be relatively
employable.
So ...
12 Dec 1997
| by ROBERT GRAY
The Evening Standard has launched an on-line guide for London
residents and visitors. Edited...The Evening Standard has launched an on-line guide for London
residents and visitors. Edited by Martin Dunn, This is London features
six interactive content supplements. These include sections on
entertainment, lifestyle, food and drink and 24-hour news and sport.
...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
Christine Walker is about to found a media shop. It s a bold move
and, as she acknowledged in her...Christine Walker is about to found a media shop. It s a bold move
and, as she acknowledged ...
and bigger. One has the impression that a
media shop needs to be billing tens if not hundreds of millions ...
of the bigger the
better. Walker talked about not wanting to be a corner shop. I don t
think that is even ...
12 Dec 1997
| by JOHN OWEN
.
Sure, the findings show that online marketing budgets have doubled in
the past year. But they remain ...
the transaction, so be it. It s still shopping on the Net and
companies that aren t there will fall behind rivals who are.
As online activity of this nature takes off, the growing numbers of
Internet ...
12 Dec 1997
| by MAIRI CLARK
. But anybody expecting innovative online
advertising will be disappointed by the computer giant s decision.... But anybody expecting innovative online
advertising will be disappointed by the computer giant s decision ...
as an online
catalogue, which they needn t resort to. A small number of companies are
using the Net to make ...
, and maybe even see a reason for getting
online, but they are unsure of the process, Clark says ...
12 Dec 1997
| by ALASDAIR REID
The Internet Advertising Group, the body comprising more than 30
online publishers which launched...The Internet Advertising Group, the body comprising more than 30
online publishers which launched in the UK this autumn, has taken the
first steps towards establishing a set of voluntary guidelines for
Internet advertising. At a meeting last week, IAG members agreed a
series of standard ...
12 Dec 1997
| by SIMON WALDMAN, the Guardian’s dep
Websites.
Of course, if you spend hours on-line, you will already know this. But
the chances ...
12 Dec 1997
| by ROBERT GRAY
of Communications and devising and supporting the Saturday
Morning Kids Club for client Entertainment Online ...
11 Dec 1997
| by LISA CAMPBELL
Camelot is expanding its interests into online entertainment in a
venture with IT company ICL...Camelot is expanding its interests into online entertainment in a
venture with IT company ICL ...
will provide entertainment, ranging from online adventure and
strategy games through to trivia quizzes, chat, information and
shopping.
According to ICL project manager Ian Nairn: Camelot is a business ...
11 Dec 1997
| by DANNY ROGERS
The Royal Mail is setting up a business unit to promote its direct
marketing and home shopping...The Royal Mail is setting up a business unit to promote its direct
marketing and home shopping services in a drive to convince the
marketing community that it is a media owner in its own right ...
, as the pounds 70,000-a-year director
of the new Media and Home Shopping Unit, which will eventually employ a ...