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director Brief: Put Boots at the top of the mind when it comes to Christmas shopping Agency: J ...

MEDIA: In Brief - Standard issues London on-line

The Evening Standard has launched an on-line guide for London residents and visitors. Edited...The Evening Standard has launched an on-line guide for London residents and visitors. Edited by Martin Dunn, This is London features six interactive content supplements. These include sections on entertainment, lifestyle, food and drink and 24-hour news and sport. ...

Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join

Alex Mackey is making changes. In the past six weeks he s married, moved house and switched jobs. While honeymooning in Thailand he accepted a job offer from Debenhams to head its communications effort as it demerges from the Burton Group.

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

t offend men who buy their ink by the gallon. Marina Galanti The Body Shop One of the most interesting campaigns has been Christian Aid s campaign on ethical shopping. It took ethical shopping into the mainstream and raised the stakes for retailers across the country to source ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

by shopping at Mothercare, buying a copy of Mother and Baby magazine or joining the local antenatal ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

of Communications and devising and supporting the Saturday Morning Kids Club for client Entertainment Online ...

Media: In Brief - MediaTel revamps web site

.co.uk/). The revamped site includes a Media Village newsstand section, pulling together the online news services...Media data provider MediaTel has relaunched its Media Village website (http://www. mediavillage.co.uk/). The revamped site includes a Media Village newsstand section, pulling together the online news services of various sites. There is also the new Media Village Restaurant Guide, where visitors can recommend ...

Reuters shortlists for corporate assignment

, as well as a clutch of new on-line news services. In 1995 Reuters teamed up with BSkyB s Sky News ...

Newsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.

its way steadily through a number of creative shops. When Hytner became marketing director in 1994 ...

FOCUS: CHANGE MANAGEMENT - Keys to a perfect business marriage/Mergers and acquisitions can leave existing staff concerned about culture clashes and job security. Change management can help to alleviate problems, often before they arise. Sue Beenstock rep

beyond its means. And in mid-November Acer launched a new on-line tool which allows sellers to look ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.