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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - INNOVATION

18 Dec 1997

it in Tesco s home shopping service, deploying telemarketing, catalogue, Internet, CD-ROM and video ... , and from the database of Clubcard members who met the criteria of making large monthly shopping trips ... refinement was the collation of data on customers home shopping habits, so that they could be sent ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

18 Dec 1997

, record shops and at festivals, together with trusted teen magazines, radio and the style press ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

18 Dec 1997

of shopping for new parents . The cold mailing produced 18,900 new cardholders, and there was a 25% uplift ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

18 Dec 1997

shops and restaurants have been a particularly fruitful segment, and it was decided to target them ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME

18 Dec 1997

their verdict, the judges said: We are in a world where you get points virtually every time you shop ...

Royal Mail bid to boost DM profile

11 Dec 1997 | by DANNY ROGERS

The Royal Mail is setting up a business unit to promote its direct marketing and home shopping...The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right ... , as the pounds 70,000-a-year director of the new Media and Home Shopping Unit, which will eventually employ a ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal

28 Nov 1997 | by RICHARD COOK

If proof were needed that the media industry has evolved further and faster than most areas of advertising in recent years, it was found in last week s news of Royal Mail s pounds 20 million media review (Campaign, 21 November).

Goldfish offers shopping guides

20 Nov 1997 | by MIKE HEWITT

The British Gas-owned Goldfish brand has extended its operations beyond financial services for the first time, with the launch next year of a range of printed guides to buying consumer durables.

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer

07 Nov 1997 | by ROBERT DWEK

below-the-line shops is that almost all the client conflict occurs within the financial services ...

DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

07 Nov 1997 | by STEVE HARRISON

and swedes submitted by the other shops. The latest Siemens work is not quite as fresh but it has the great ...

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