online business for the Internet, interactive TV and kiosks. Commenting on her new role, she ...
The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company...The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...
British Interactive Broadcasting (BIB), the interactive shopping channel service, has strengthened...British Interactive Broadcasting (BIB), the interactive shopping channel service, has ... . It is due to launch late next year, offering a range of home shopping facilities, including home banking ... of home shopping facilities, product information and will give each advertiser the chance to show ...
McCann-Erickson has confirmed that talks regarding the takeover of the Leith Agency are over, following the withdrawal of the Edinburgh-based agency from recent negotiations. Interpublic-owned McCann-Erickson had wanted to boost its presence north of the border by merging the creative hot-shop ...
it in Tesco s home shopping service, deploying telemarketing, catalogue, Internet, CD-ROM and video ... , and from the database of Clubcard members who met the criteria of making large monthly shopping trips ... refinement was the collation of data on customers home shopping habits, so that they could be sent ...
Standard Life has appointed The Leith Agency to handle its corporate advertising account, reportedly worth pounds 10m, which covers branding work for its soon-to-launch banking and telesales operations. Edinburgh-based creative shop The Leith Agency, whose existing clients include Irn ...
and is practically flying out of the shops. ...
, record shops and at festivals, together with trusted teen magazines, radio and the style press ...
the shops. It makes you wonder what is happening to marketing. There was a time when you could ...
of shopping for new parents . The cold mailing produced 18,900 new cardholders, and there was a 25% uplift ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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