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LIVE ISSUE/AGENCY MERGERS: RPM3 hopes to be more than the sum of its parts - Agency mergers often end in rocky marriages. Mairi Clark weighs up the risks

, Lowe Howard-Spink, Bartle Bogle Hegarty and BMP DDB. Does that mean RPM3 views those shops as its ...

THE PIONEERS OF MEDIA PLANNING: Winston Fletcher recalls the good old days ... before TV was invented. Creatives had to live up to their names and briefs called for giant cheeses, thin men - and elephants

imported gigantic cheeses, which were drawn by elephants to Liptons shops, where coins were stuffed ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

by shopping at Mothercare, buying a copy of Mother and Baby magazine or joining the local antenatal ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

Websites. Of course, if you spend hours on-line, you will already know this. But the chances ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

of Communications and devising and supporting the Saturday Morning Kids Club for client Entertainment Online ...

Camelot moves into cyberspace with games deal

Camelot is expanding its interests into online entertainment in a venture with IT company ICL...Camelot is expanding its interests into online entertainment in a venture with IT company ICL ... will provide entertainment, ranging from online adventure and strategy games through to trivia quizzes, chat, information and shopping. According to ICL project manager Ian Nairn: Camelot is a business ...

Royal Mail bid to boost DM profile

The Royal Mail is setting up a business unit to promote its direct marketing and home shopping...The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right ... , as the pounds 70,000-a-year director of the new Media and Home Shopping Unit, which will eventually employ a ...

MARKETING MIX: I’ll name that brand in one !

shop in Manchester in 1869. Brand X itself, however, was not launched until 1930, when it was sold...shop in Manchester in 1869. Brand X itself, however, was not launched until 1930, when it was sold ...

ADVERTISING & PROMOTION: Kwik Save in loyalty drive

the Christmas and new year period. The retailer, which claims it is the lowest-priced family food shop ... 20 or more in one shopping trip during January. The promotion is to be followed up in January ... significant role to play in developing the feel-good factor about shopping at Kwik Save. ...

CAREERS: Comment - Business basics offer the best of starting points

than starting with a big name shop. FMCG might have the biggest budgets and the greatest media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.