to remove filtersADVERTISING & PROMOTION: Design Choice - Ferrero Rocher
18 Dec 1997 | by Linda Mooney, Business development cons
and is practically flying out of the shops. ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
-kept shopping secret. Banks Hoggins is going to change all that. ...
Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join
12 Dec 1997 | by IAN DARBY
Alex Mackey is making changes. In the past six weeks he s married, moved house and switched jobs. While honeymooning in Thailand he accepted a job offer from Debenhams to head its communications effort as it demerges from the Burton Group.
THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?
12 Dec 1997 | by POPPY BRECH
t offend men who buy their ink by the gallon. Marina Galanti The Body Shop One of the most interesting campaigns has been Christian Aid s campaign on ethical shopping. It took ethical shopping into the mainstream and raised the stakes for retailers across the country to source ...
FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
by shopping at Mothercare, buying a copy of Mother and Baby magazine or joining the local antenatal ...
FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads
12 Dec 1997 | by ROBERT GRAY
of Communications and devising and supporting the Saturday Morning Kids Club for client Entertainment Online ...
Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
to conduct an initial trawl for agencies. It is not clear whether the same shops have been approached ...
Zebra Media beats two shops to pounds 5.5m Electrolux account
28 Nov 1997 | by CLAIRE BEALE
Electrolux has awarded media buying for its pounds 5.5 million centralised white goods business to Zebra Media following a three-way pitch against Mediapolis and Motive.
CRAFT: CRAFT SECRETS - How a Prague store became a war zone thanks to Virgin Vie/Emma Hall discovers how Quiet Storm created foam floods and deadly scents
28 Nov 1997 | by EMMA HALL
colourful liquids on to the predatory shop staff, Trevor Robinson stood next to her, out of shot ...
PRIVATE VIEW
28 Nov 1997 | by ROONEY CARRUTHERS
, we created these little gems that get housewives filling their shopping baskets, men buying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
