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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching for its media planning and buying business. MediaCom works with Gap on an ad hoc basis, but the majority ...

STOP PRESS

The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company...The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...

CAMPAIGN DIARY: Line up the celebs and you’ve got a real party

launch of Cultured Creatures, the spin-off from Jim Henson s Creature Shop, on Thursday was hilarious ...

PRIVATE VIEW

, we created these little gems that get housewives filling their shopping baskets, men buying ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

other US roster shop, Goodby, Silverstein s similar upheaval on this side of the Atlantic ...

Advertising & promotion: Nike dumps UK shop

of the Amsterdam-based agency, which is setting up shop in the UK, dispels speculation that Nike was set ...

STOP PRESS

of the best creative shops in Australia, is understood to be opening a London office next year. US agency ...

An AMV BBDO advertising supplement: HOTLINE

Shoes shops and stockists if the poster continues to be displayed (2 August, 1985)....K Shoes shops and stockists if the poster continues to be displayed (2 August, 1985 ...

Homing devices

Home shopping company Grattan has teamed up with McDonald s to feature its McKids clothing range...Home shopping company Grattan has teamed up with McDonald s to feature its McKids clothing range for spring/summer. The clothes will appear in Grattan and Look Again catalogues. ...

Leagas Delaney sets up Euro shops

Leagas Delaney will be adding three European shops to its London and San Francisco operations next...Leagas Delaney will be adding three European shops to its London and San Francisco operations next year in response to the needs of its global client, Adidas. The agencies, based in Paris, Barcelona and Rome, will join the agency s London headquarters and the one-year-old San Francisco shop ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.