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CAMPAIGN DIARY: Holy cow! Leeds shop shows vested interest in protecting bovines

When you re all tucking in to your Christmas dinners next week, spare a thought for the animal you re devouring. It is this guilt that the Vegetarian Society is hoping to harness with an innovative ambient media campaign now running in Leeds.

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

that doesn t make it to most car buyers shopping lists and we wanted to rectify that situation. In other ...

Heinz hands Bates pounds 4m of extra work

with those of another undisclosed shop. The brands had been cut loose by Euro RSCG because of a ...

CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes

Rooney Anand, Sara Lee Bakery s marketing director and self-confessed foodie - I don t have the healthiest lifestyle in the world - is not one to toe the politically correct line on shameless indulgence. Sure, he says, women like to shop healthy when feeding the family. But many s the time a ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

down the shops on a freezing December morning and buy the Independent on Sunday, will I be any ...

Irn-Bru to back Evans’ C4 show

positioning further south. In 1994, Irn-Bru s Scottish shop, The Leith Agency, began an award ...

MEDIA: Taste of success for telly chefs in foodie takeover

coconut for them to disappear from every shop in the known world. The Telly Chefs have, however ...

Drambuie first to fill PPV slot

of the blockbuster movie, Long Kiss Goodnight, in a deal through Scottish media shop, Feather Brooksbank ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

-trade promotions, many tailor-made for individual pub and shop chains, ran in conjunction with the sponsorship ...

HOTLINE

of between pounds 2 and pounds 3 million. The incumbent shop, Bartle Bogle Hegarty, declined to repitch....by a budget of between pounds 2 and pounds 3 million. The incumbent shop, Bartle Bogle Hegarty ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.