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ATW group rescues Marshalls staff and billings worth pounds 8m

Keating offices in London s Covent Garden. The combined shop claims billings of pounds 26 million ...

HEADLINER: Gentle giant of a media buyer throws his bowler in the ring - Nigel Allmond is not quite the hard man he appears to be, Claire Beale reveals

Nigel Allmond. Odd Job. Odj: nick-named after Goldfinger s silently stocky bald bad guy with the knife-edge bowler, though this Odd Job does speak - a whispering growl with a Grimsby twang. Now Odj is throwing his bowler into the media ring and setting up a joint venture media shop ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

Howell (in January) on why mid-sized shops can survive I feel like we ve been nibbled to death ... s corner shop I ll shoot myself. Christine Walker We shot the ads in California using local ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

that doesn t make it to most car buyers shopping lists and we wanted to rectify that situation. In other ...

New arrivals to build BIB brand

British Interactive Broadcasting (BIB), the interactive shopping channel service, has strengthened...British Interactive Broadcasting (BIB), the interactive shopping channel service, has ... . It is due to launch late next year, offering a range of home shopping facilities, including home banking ... of home shopping facilities, product information and will give each advertiser the chance to show ...

MARKETING MIX: The Marketing Christmas Quiz

series did the sponsorship centre? 7. In March: a) The Body Shop hired its first above ... . Or was it all a storm in a D-cup? Name the losing shop. 10. In June: a) Direct Line issued a ...

Four shops line up for pounds 7m Sky TV offensive

that the decision to appoint an agency in addition to the Design Clinic was taken because Sky wanted a shop with a ...

SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds

this is not available in any shop CD collections of instantly forgotten mood music....this is not available in any shop CD collections of instantly forgotten mood music. Year by year, US companies have been expanding the boundaries of what can be sold off the screen via a number of routes - home-shopping ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision.... But anybody expecting innovative online advertising will be disappointed by the computer giant s decision ... as an online catalogue, which they needn t resort to. A small number of companies are using the Net to make ... , and maybe even see a reason for getting online, but they are unsure of the process, Clark says ...

Salari to head BMP consumer lab after three years at JWT

. Salari is best known for his role in the ITV documentary series, Shop Til You Drop. He will report ... . This technique will be used in a multitude of situations, including observing shopping, media consumption ... are filmed in-store and then questioned about their shopping decisions. There had been similar ...

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