to remove filtersBanks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
-kept shopping secret. Banks Hoggins is going to change all that. ...
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Gap starts hunt for UK media planning and buying agency
19 Dec 1997 | by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching for its media planning and buying business. MediaCom works with Gap on an ad hoc basis, but the majority ...
STOP PRESS
18 Dec 1997 | by DANNY ROGERS
The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company...The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL
18 Dec 1997
of shopping for new parents . The cold mailing produced 18,900 new cardholders, and there was a 25% uplift ...
SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds
12 Dec 1997 | by ALASDAIR REID
this is not available in any shop CD collections of instantly forgotten mood music....this is not available in any shop CD collections of instantly forgotten mood music. Year by year, US companies have been expanding the boundaries of what can be sold off the screen via a number of routes - home-shopping ...
Publicis faces review on pounds 9m Halfords account
12 Dec 1997 | by EMMA HALL
it is unclear which shops have been listed so far, it is understood Halfords is considering the roster ...
ADVERTISING & PROMOTION: Kwik Save in loyalty drive
11 Dec 1997 | by DRAYTON BIRD
the Christmas and new year period. The retailer, which claims it is the lowest-priced family food shop ... 20 or more in one shopping trip during January. The promotion is to be followed up in January ... significant role to play in developing the feel-good factor about shopping at Kwik Save. ...
CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges
05 Dec 1997 | by MICHAEL BIRKIN, president of Diversifie
theory of one-stop shopping is a concept which was an acknowledged failure for agencies (and, indeed ... successful? A qualified yes. The accepted view is that one-stop shopping failed because clients didn ...
OPINION: Make Christmas marketing into an all year-round event - Stephen Carter believes retailers and magazine publishers should learn to treat the festive season as a foolproof marketing tool that has relevance for the whole year
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
be brought into sharp relief. The way people shop/buy at Christmas is often thought to be different from the way they shop/buy during the rest of the year and, consequently, analysis is of little value. This view is fundamentally flawed. Christmas shopping patterns are largely driven of perceptions ...
Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
to conduct an initial trawl for agencies. It is not clear whether the same shops have been approached ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
