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for such agencies caught between the rock of giant multinationals and the hard place of the small independent shop...of the small independent shop. Not too controversial a thesis given recent agency history worldwide ...
on-line publications. Katz has been the Guardian s New York correspondent since 1994....The Guardian has named Ian Katz as editor of Electronic Guardian, with responsibility for editing on-line publications. Katz has been the Guardian s New York correspondent since 1994. ...
Doing Business On-line, the publication produced as a one-off by the FT and .net magazine...Doing Business On-line, the publication produced as a one-off by the FT and .net magazine in December 1996, is to get two further editions. The first will concentrate on finance and the second on retail. They will be inserted into the FT on 4 June and 6 November respectively. ...
. But Rupert Howell, HHCL s managing partner, insists mid-sized shops can thrive. If you sit in the middle ... ago, Howell reinvented his agency as a 3D communications shop. Senior talent was allowed to grow ... . Mid-sized shops benefit from maverick clients too: take Coca-Cola, which has splintered its line ...
ICD is ready to tap into the nation s shopping psyche. Robert Dwek looks at how the industry...ICD is ready to tap into the nation s shopping psyche. Robert Dwek looks at how the industry will respond. ICD, the lifestyle database company, has embarked on a two-year investigation into the nation s shopping habits. Launched this month and backed by a pounds 21 million spend, the ambitious ...
Gateway 2000 has cut the shortlist for its dollars 70 million global account down to three shops...Gateway 2000 has cut the shortlist for its dollars 70 million global account down to three shops, it was announced this week. The three agencies still in the pitch have been named as TBWA Chiat Day, J. Walter Thompson and DMB s. The range, which will be unveiled next month at the 40 Degrees design show in London ...
; 2) that the technology allows the shop to target individual consumers with relevant offers. (In ... in my area, I d have an ABC card, too.) As long as I m shopping there, I d be a fool not to take advantage of the discounts. After all, the mechanic is relatively painless. However, the shop I go to most ...
with the aid of its media shop, Pattison Horswell Durden. Ten infomercials, each lasting three minutes ...
that reaffirms its commitment to the home shopping business. Littlewoods has now scrapped plans to expand its ...
BSkyB TV coverage this year and plans are underway to develop a hotel, apartments and a shopping ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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