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America Online

America Online, one of the UK s largest internet service providers, is to become the first web...America Online, one of the UK s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography ... internet access from the home. It re-introduces viewers to Connie, the online genie, who appeared in AOL ...

NEW MEDIA: Waterstone’s departure

marketing team as a consultant. Taplin was responsible for taking the bookshop online....Sally Taplin, Waterstone s head of new media, is leaving to join Clarity Communications strategic marketing team as a consultant. Taplin was responsible for taking the bookshop online. ...

NEW MEDIA CHOICE: HAMLEYS

of the question. It seemed more sensible to find an online way to buy my little boy his annual Christmas...of the question. It seemed more sensible to find an online way to buy my little boy his annual Christmas ... the online offerings of the UK s other big toy retailers, I finally stumbled upon the GUS Toytown site ... market sector to feel the rampaging wind of competition from US online sites (like the exceptional e ...

NEW MEDIA: Lever builds net links

America Online to advertise its products to subscribers. Separate from this, its most extensive new ... called Apollo. In the US Unilever sells products online through electronic supermarket ...

MARKETING MIX: Brand manager of the week

not in marketing? I d love to open a top-notch mountain bike shop with a coffee shop on the side ...

Pret chief quits in tactics shift

years, but she does not plan to return to advertising. The first Pret a Manger shop opened ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

alongside hundreds of guest rooms and shops. Loewi says the Conran Group is moving into a new phase ... of restaurants and shops in the Bluebird mould. He has already opened the Alcazar in Paris. So perhaps ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

-rival Tesco last month to open Tesco Express shops on Esso forecourts. BP has struck a similar deal ... of its Select forecourt shops. To increase the prominence of the shop, Shell has even opened one ...

ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan

, according to the agency. It s one of the things people often include in their shopping, but then the tins ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification in an increasing number of top firms, but are they worth having? Robin Cobb looks at the choice on offer

-pace studying. Materials are ten CD-ROMs and work books, supplemented by online tutor support. Designed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.