to remove filtersCAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
-by-ball cricket commentary. As this is the only on-line information service to access the closed networks ...
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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
. COMPUTER INTEGRATION: CALL CENTRES TAKE AN ONLINE APPROACH According to the Call Centre Benchmarking ... consumers go online. In the last 12 months we ve looked at developing a communications centre ... to request information, he says. Pearce thinks that on-line surveys and competitions could ...
CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill
17 Apr 1998 | by JEZ ABBOTT
, mutilating and killing pedestrians. Sickest video game will be in shops by Christmas, wrote ... it was in the shops, but did it sell the product? says David Hancock, computer games editor for the Sunday Mirror ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
