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Going green: Corporates are bowing to public opinion and greening up their acts

in the shopping trolley....in the shopping trolley. This element of trust not only relates to the performance of the brand ... for green shopping . MacKenzie adds: Greener marketing is more of a reassurance than a core ...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

companies (57 per cent) have a code of conduct. Where the Body Shop led, others are following ... in their pursuit of companies which try to capitalise on their ethics. Even the Body Shop has had its ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

up to speed on the development of the town s pounds 250 million new shopping and leisure centre ... is crucial to the success of The Oracle shopping centre, which is due to open in September 1999 ...

Body Shop loses two more senior staff in reshuffle

Marina Galanti s resignation as global communications head at the Body Shop last month (PR Week...Marina Galanti s resignation as global communications head at the Body Shop last month (PR Week, 20 November)has been followed by two more senior departures from the PR department. Media ... their next move. Both had reported to Galanti, who joined the Body Shop in April 1997. Lagae ...

DIARY: Ruby’s attitude is a world away from the catwalk

The Body Shop s PR team tackled what many would consider to be a pretty tough job last week...The Body Shop s PR team tackled what many would consider to be a pretty tough job last week ... . The brainchild of The Body Shop publicity machine, she was launched last year to promote images of real women ... the Miss World contest. Body Shop global PR manager Dara Grogan said: We are trying to turn her ...

EDITORIAL: Taking an ethical approach to PR

lay a valuable framework for handling potential crises. And, as The Body Shop has shown, ethical ...

Motor institute appoints Brooks

established online media database will play a major part in developing his media relations programme ...

MEDIA CASE STUDY: TANGO CHRISTMAS LIGHTS

shops. Henry s House also arranged to have orange snow thrown on to people from machines on the roofs of shops at the switching on of the lights on November 17. The ceremony was performed ...

Galanti resigns after Body Shop overhaul

The Body Shop s global communications head Marina Galanti resigned this week, following...The Body Shop s global communications head Marina Galanti resigned this week, following ... will be responsible for leveraging the brand, through joint promotions, for example, and for the look of the shops ... to The Body Shop, we re saying we need to get a lot of other areas right. There s more potential ...

STOP PRESS: Eccles takes top comms role at BIB

Julian Eccles is leaving his post as special adviser to the Secretary of State for Culture Media and Sport Chris Smith, to become the first corporate communications director at British Interactive Broadcasting. BIB, which launches next spring andwill provide home shopping, banking and entertainment ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.