11 Dec 1998
| by STEPHANIE FRANCE
in the shopping trolley....in the shopping trolley.
This element of trust not only relates to the performance of the brand ...
for green shopping .
MacKenzie adds: Greener marketing is more of a reassurance than a core ...
11 Dec 1998
| by HARRIOT LANE FOX
companies (57 per cent)
have a code of conduct.
Where the Body Shop led, others are following ...
in their pursuit of companies which try to
capitalise on their ethics.
Even the Body Shop has had its ...
11 Dec 1998
| by STEPHANIE FRANCE
up to
speed on the development of the town s pounds 250 million new shopping
and leisure centre ...
is crucial to the success of The Oracle shopping centre,
which is due to open in September 1999 ...
04 Dec 1998
| by JULIETTE GARSIDE
Marina Galanti s resignation as global communications head at the
Body Shop last month (PR Week...Marina Galanti s resignation as global communications head at the
Body Shop last month (PR Week, 20 November)has been followed by two more
senior departures from the PR department.
Media ...
their next move.
Both had reported to Galanti, who joined the Body Shop in April
1997.
Lagae ...
04 Dec 1998
| by JULIETTE GARSIDE
The Body Shop s PR team tackled what many would consider to be a
pretty tough job last week...The Body Shop s PR team tackled what many would consider to be a
pretty tough job last week ...
.
The brainchild of The Body Shop publicity machine, she was launched last
year to promote images of real women ...
the Miss World contest.
Body Shop global PR manager Dara Grogan said: We are trying to turn her ...
04 Dec 1998
| by DICK SAUNDERS, a director of Cardew and
lay a
valuable framework for handling potential crises. And, as The Body Shop
has shown, ethical ...
27 Nov 1998
| by BERNARD INGHAM
established online media database will play a major part in developing
his media relations programme ...
26 Nov 1998
| by RAYMOND SNODDY
shops.
Henry s House also arranged to have orange snow thrown on to people from
machines on the roofs of shops at the switching on of the lights on
November 17.
The ceremony was performed ...
20 Nov 1998
| by JULIETTE GARSIDE
The Body Shop s global communications head Marina Galanti resigned
this week, following...The Body Shop s global communications head Marina Galanti resigned
this week, following ...
will be responsible for leveraging the
brand, through joint promotions, for example, and for the look of the
shops ...
to The Body Shop, we re
saying we need to get a lot of other areas right. There s more potential ...
20 Nov 1998
| by HARRIOT LANE FOX
Julian Eccles is leaving his post as special adviser to the
Secretary of State for Culture Media and Sport Chris Smith, to become
the first corporate communications director at British Interactive
Broadcasting.
BIB, which launches next spring andwill provide home shopping, banking
and entertainment ...