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Direct marketing: an integrated approach
01 Apr 1998 | by McDonald
experience in direct marketing. 10 cases on hot companies; i.e., Home Shopping Network, Victoria's Secret ... Computer 5. Dial-A-Mattress 6. Fidelity Investments 7. The Franklin Mint 8. Home Shopping Network 9 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
