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CAMPAIGN DIRECT: SHOPPING WITH CAMPAIGN - GO

THE BUYER - Karen Yates

Ron Leagas returns to lead edge/gmc shop

The former agency boss, Ron Leagas, has returned to chair a new communications group being formed through a merger of the creative independent, Grounds Morris Campbell, and the design company, the Edge.

Bank of America appoints Bozell to $100m account

- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch ... with an unspecified number of other shops. ...

Bank of America appoints Bozell to $100m account

- The Bank of America has handed its 100 million advertising account to Bozell Temerlin McClain following a competitive pitch. The Irving, Texas, based agency was the only shop remaining in the pitch ... with an unspecified number of other shops. ...

Lindy Payne to step down from the AAR as Jones takes over

-stop shop for clients, covering above-the-line advertising, direct marketing, media buying and public ...

THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

Allmond stuns the industry (especially CIA) by setting up shop and landing the #110 million BT TV ... to Y s Food Illustrated magazine ... New PHD and Partners BDDH launch the media shop, MSc ... the shopping centre with a bare bum ... Haribo ... Amaretto di Saronno ... the new Ferrero Rocher ...

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

had a fun element by featuring a range of Body Shop scratch n sniff products. Smith ...

DDB Needham wins Juno Online account

- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review. The review began with more than ten advertising agencies ... access provider in the world, after America Online, and claims more than 6.2 million customer accounts. ...

DDB Needham wins Juno Online account

- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review. The review began with more than ten advertising agencies ... access provider in the world, after America Online, and claims more than 6.2 million customer accounts. ...

Carlton in internet TV trial with BT

- Carlton Online is to take part in a new fast access internet trial with BT, which will deliver...- Carlton Online is to take part in a new fast access internet trial with BT, which will deliver high quality video and audio to the desktop. The news follows Carlton Online s announcement ... director of Carlton Online, said: The WebTV trial is about bringing the internet to TV sets and merging ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.