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Grey rethink creates four separate shops

Grey is reorganising into four agencies within agencies in a move that will allow the soon-to-be-merged Mellors Reay & Partners virtual autonomy.

NEWSMAKER/DAN SNYDER: Acquisitive entrepreneur setting sights on Europe - Dan Snyder is on the way to making his company a global force

of the other items on his UK shopping list....of the other items on his UK shopping list. So when can we expect the next takeover? We ll be active ... to integrate it to achieve the one-stop-shop offering to which many groups aspire. It s early days ...

Going green: Corporates are bowing to public opinion and greening up their acts

in the shopping trolley....in the shopping trolley. This element of trust not only relates to the performance of the brand ... for green shopping . MacKenzie adds: Greener marketing is more of a reassurance than a core ...

Littlewoods poised to pool pounds 8m media account

. The media review will pool media for Littlewoods Home Shopping division, its retail outlets ... home-shopping operation, which accounts for around pounds 4 million media spend. ...

Saatchis celebrates Carlsberg line

the public to try his produce. To add insult to injury, the stall-holder who has set up shop next ...

PERSPECTIVE: Why billings alone don’t measure up in agency leagues

, shops like Bartle Bogle Hegarty, Leagas Delaney and others who do a lot of European or global fee ...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

companies (57 per cent) have a code of conduct. Where the Body Shop led, others are following ... in their pursuit of companies which try to capitalise on their ethics. Even the Body Shop has had its ...

CLIENT OF THE WEEK: Wilson beefs up its golf clubs - Nick Addecott believes he has the answer to golfers’ prayers, Karen Yates says

shop and took the Professional Golf Association s four-year training. He remained a ...

LIVE ISSUE/NEWSPAPER ACCOUNTS: What makes newspapers such difficult clients? - Press clients don’t respect advertising as an industry, Francesca Newland writes

a short-term boost among people who shop around. It doesn t generate any loyalty. Readers may move ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

up to speed on the development of the town s pounds 250 million new shopping and leisure centre ... is crucial to the success of The Oracle shopping centre, which is due to open in September 1999 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.