19 Dec 1998
| by IAN DARBY
America
Online to advertise its products to subscribers. Separate from this, its
most extensive new ...
called
Apollo.
In the US Unilever sells products online through electronic supermarket ...
17 Dec 1998
| by JANE BAINBRIDGE
and Mark Heeley
Below-the-line shop Claydon Heeley was bought by Omnicom in March,
making ...
11 Dec 1998
| by STEPHANIE FRANCE
in the shopping trolley....in the shopping trolley.
This element of trust not only relates to the performance of the brand ...
for green shopping .
MacKenzie adds: Greener marketing is more of a reassurance than a core ...
11 Dec 1998
| by HARRIOT LANE FOX
companies (57 per cent)
have a code of conduct.
Where the Body Shop led, others are following ...
in their pursuit of companies which try to
capitalise on their ethics.
Even the Body Shop has had its ...
04 Dec 1998
| by JULIETTE GARSIDE
Marina Galanti s resignation as global communications head at the
Body Shop last month (PR Week...Marina Galanti s resignation as global communications head at the
Body Shop last month (PR Week, 20 November)has been followed by two more
senior departures from the PR department.
Media ...
their next move.
Both had reported to Galanti, who joined the Body Shop in April
1997.
Lagae ...
04 Dec 1998
| by JULIETTE GARSIDE
The Body Shop s PR team tackled what many would consider to be a
pretty tough job last week...The Body Shop s PR team tackled what many would consider to be a
pretty tough job last week ...
.
The brainchild of The Body Shop publicity machine, she was launched last
year to promote images of real women ...
the Miss World contest.
Body Shop global PR manager Dara Grogan said: We are trying to turn her ...
03 Dec 1998
| by LISA CAMPBELL
The Body Shop has appointed Reflex following a pitch to overhaul
its site. The pitch included AKQA...The Body Shop has appointed Reflex following a pitch to overhaul
its site. The pitch included AKQA and Lateral. The new site,
www.bodyshop.com, is expected to launch in March 1999.
...
03 Dec 1998
| by IAN DARBY
in January issues of Elle, Marie Claire and
Cosmopolitan.
The salons, which include instore shops ...
27 Nov 1998
| by ALASDAIR REID
banners online and gives a breakdown of who s
using them.
And after all, not everyone shares P ...
26 Nov 1998
| by Sue Beenstock
.
5 years ago: The tobacco industry faces the threat of a ban on
advertising in shop windows ...