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NEW MEDIA: Lever builds net links

America Online to advertise its products to subscribers. Separate from this, its most extensive new ... called Apollo. In the US Unilever sells products online through electronic supermarket ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

and Mark Heeley Below-the-line shop Claydon Heeley was bought by Omnicom in March, making ...

Going green: Corporates are bowing to public opinion and greening up their acts

in the shopping trolley....in the shopping trolley. This element of trust not only relates to the performance of the brand ... for green shopping . MacKenzie adds: Greener marketing is more of a reassurance than a core ...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

companies (57 per cent) have a code of conduct. Where the Body Shop led, others are following ... in their pursuit of companies which try to capitalise on their ethics. Even the Body Shop has had its ...

Body Shop loses two more senior staff in reshuffle

Marina Galanti s resignation as global communications head at the Body Shop last month (PR Week...Marina Galanti s resignation as global communications head at the Body Shop last month (PR Week, 20 November)has been followed by two more senior departures from the PR department. Media ... their next move. Both had reported to Galanti, who joined the Body Shop in April 1997. Lagae ...

DIARY: Ruby’s attitude is a world away from the catwalk

The Body Shop s PR team tackled what many would consider to be a pretty tough job last week...The Body Shop s PR team tackled what many would consider to be a pretty tough job last week ... . The brainchild of The Body Shop publicity machine, she was launched last year to promote images of real women ... the Miss World contest. Body Shop global PR manager Dara Grogan said: We are trying to turn her ...

NEW MEDIA: Body Shop overhaul

The Body Shop has appointed Reflex following a pitch to overhaul its site. The pitch included AKQA...The Body Shop has appointed Reflex following a pitch to overhaul its site. The pitch included AKQA and Lateral. The new site, www.bodyshop.com, is expected to launch in March 1999. ...

Hair salon chain takes one name

in January issues of Elle, Marie Claire and Cosmopolitan. The salons, which include instore shops ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid

banners online and gives a breakdown of who s using them. And after all, not everyone shares P ...

MARKETING MIX: That was the week that was

. 5 years ago: The tobacco industry faces the threat of a ban on advertising in shop windows ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.