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BORDER LINES: PARIS - Grayling wins six-way pitch for Atos

16 Oct 1998 | by MAGGIE BROWN

s second largest IT consultancy. Its multimedia division designs and manages online services including ...

MEDIA PROFILE: Taking IT news to a higher level - Ambrose McNevin, editor, Computer Resellers News

16 Oct 1998 | by STEPHEN ARMSTRONG

they sell to the public from a high street shop or to vast private companies. McNevin ...

INTERNATIONAL: Atos hunts for agency to handle multimedia work

11 Sep 1998 | by ROBERT GRAY

and manages online services and provides interactive telephone voice response systems for its clients, which ...

CAMPAIGNS: LAUNCH PR - Bank shows its dress sense

04 Sep 1998 | by MARY COWLETT

covering the most generous anorak-donating region and a competition for the best dressed Shelter shop ...

CAMPAIGNS: Launching Lara as a market icon - Product Launch

29 May 1998 | by NICOLA TYRRELL

The computer game Tomb Raider was an instant hit when it arrived in the shops in November 1996...The computer game Tomb Raider was an instant hit when it arrived in the shops in November 1996. Its heroine, Lara Croft, was the first-ever digital sex symbol, an unfeasibly busty gun-toting cyber-chick who dived through a series of mind-bending mazes at the player s command. Lara s inventors ...

TOP 50: HI-TECH PR: IT comes under global spotlight - As large corporations adopt global electronic communications as the norm, the IT sector is booming. Robert Gray investigates

29 May 1998 | by ROBERT GRAY

as well. Certainly hi-tech agencies are expected to be competent at online PR. But there is some ... to doing online PR simply by persuading clients to put their web addresses on printed corporate material. For the more advanced, online PR means activities such as getting clients exposure in relevant internet news ...

Bastion and FFI Beatwax share Resident Evil 2

24 Apr 1998 | by SOPHIE BARKER

. Proposed stunts include serving human-shaped kebabs outside record shops nationwide the night before ...

FOCUS: CYBERMARKETING - Calling for a lightning reaction/The internet and related technological advances can create almost as many problems for PR practitioners as they solve. Tom Dawn reports

06 Mar 1998 | by TOM DAWN

to access user groups directly, which is a new and significant benefit for on-line PR. However, everyone on the internet holds the same privilege, which can heighten the dangers of the on-line world. There is a ... of editorial control and can put any information they like on-line, says Robert Grupe, Text 100 ...

Aiming for the tallest poppy: Microsoft may be the business success of the decade but its dominance of the market has led to a PR backlash from some quarters. Lexie Goddard reports

06 Mar 1998 | by LEXIE GODDARD

down on the company. The poll s heavy on-line users who spend more than eight hours a week ...

MEDIA PROFILE: Strictly for the PC - Jan Howells, editor, Computer Active

27 Feb 1998 | by STEPHEN ARMSTRONG

, Computer World 1991: News editor, PC Direct 1993: Business editor, PC Direct 1994: News and on-line ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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