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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

, they can not yet book online. An Air Miles spokeswoman said it hopes to achieve this late next year. To do so, the Air Miles database will need to be integrated to BA s online booking service. Air ...

Cellnet DM shop to boost loyalty

17 Dec 1998 | by LISA CAMPBELL

Cellnet has appointed its first dedicated UK direct marketing specialist to help it boost customer loyalty.

MEDIA: Carlton links up with BT

17 Dec 1998 | by LUCY BARRETT

Carlton Online is taking part in a new fast access internet trial with BT. Viewers will be able...Carlton Online is taking part in a new fast access internet trial with BT. Viewers will be able to access the internet and experience high-quality audio and video on their PCs. ...

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

17 Dec 1998 | by ANNA RUSSELL, Editorial Director, NMTV

option: a peaceful shopping environment where there s no chance of being pounced upon. But what should I be greeted by when I get there but a chirpy little virtual shopping assistant, keen as mustard ... of the best sales operations of any UK business - and it is certainly taking online seriously as a sales ...

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

. Ogilvy world s first personalised remote shopping service . The hand-held device allows customers ...

NEW MEDIA: Martin Dawes’ web upgrade to plug net service

17 Dec 1998 | by ANNE-MARIE CRAWFORD

with relevant direct mail. Martin Dawes has appointed online sales house TSMSi to sell banner space ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

and Mark Heeley Below-the-line shop Claydon Heeley was bought by Omnicom in March, making ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

03 Dec 1998 | by HARRIET MARSH

Navigator. In addition, Microsoft faces accusations of applying pressure to America On-line (AOL ... with the US government. The deal saw America Online, a content and internet access provider, purchase ...

BT boosts its online presence with dollars 10m investment in Excite

27 Nov 1998 | by ANNA GRIFFITHS

BT has acquired 50 per cent of the US internet search engine and web portal company, Excite, for dollars 10 million. The purchase extends BT s reach into the online consumer market, strengthening its presence in online advertising and e-commerce. It also marks the first time a UK company ...

Sony aims to be a one-stop shop

26 Nov 1998 | by IAN DARBY

Sony has embarked on a new marketing strategy which aims to convince consumers to buy all their home technology products from the Japanese firm. A new ad campaign out this week pushes the fact that, for the first time, Sony s camcorders and mobile phones can be connected to PCs.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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