17 Dec 1998
| by DANNY ROGERS
.
Ogilvy world s
first personalised remote shopping service . The hand-held device allows
customers ...
17 Dec 1998
| by JANE BAINBRIDGE
and Mark Heeley
Below-the-line shop Claydon Heeley was bought by Omnicom in March,
making ...
07 Dec 1998
will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
for quality content and a definitive online experience and we are delighted to have the opportunity to be a ...
07 Dec 1998
will be responsible for brands that include Time.com, Fortune.com, Money.com and People Online. In addition it will work with Time Inc New Media to extend and integrate its ecommerce and other online initiatives ...
for quality content and a definitive online experience and we are delighted to have the opportunity to be a ...
03 Dec 1998
| by HARRIET MARSH
Navigator.
In addition, Microsoft faces accusations of applying pressure to America
On-line (AOL ...
with the US government.
The deal saw America Online, a content and internet access provider,
purchase ...
26 Nov 1998
| by IAN DARBY
Sony has embarked on a new marketing strategy which aims to
convince consumers to buy all their home technology products from the
Japanese firm. A new ad campaign out this week pushes the fact that, for
the first time, Sony s camcorders and mobile phones can be connected to
PCs.
26 Nov 1998
| by LISA CAMPBELL
The Mirror Group is testing internet research technology which
allows advertisers to target consumers according to the time of day.
The software, called NetOutcome Researcher and first revealed in
Marketing (May 28), allows online advertising to operate in the same way
as TV or radio for the first time ...
26 Nov 1998
| by IAN DARBY
and
Ireland.
America Online has acquired Netscape Communications, the company whose
web browser ...
20 Nov 1998
- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch...- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated 50 million ( 30 million) plus global corporate image campaign.
It is understood that roster shops Saatchi 3 billion to acquire various pharmaceutical and agricultural companies.
...
20 Nov 1998
- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch...- DuPont, the energy and chemicals company, has invited roster and non-roster shops to pitch for an estimated 50 million ( 30 million) plus global corporate image campaign.
It is understood that roster shops Saatchi 3 billion to acquire various pharmaceutical and agricultural companies.
...