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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

, they can not yet book online. An Air Miles spokeswoman said it hopes to achieve this late next year. To do so, the Air Miles database will need to be integrated to BA s online booking service. Air ...

AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

alongside hundreds of guest rooms and shops. Loewi says the Conran Group is moving into a new phase ... of restaurants and shops in the Bluebird mould. He has already opened the Alcazar in Paris. So perhaps ...

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

had a fun element by featuring a range of Body Shop scratch n sniff products. Smith ...

STOP PRESS

. Ogilvy world s first personalised remote shopping service . The hand-held device allows customers ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

and Mark Heeley Below-the-line shop Claydon Heeley was bought by Omnicom in March, making ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

shop. But as Gray says, traffic peaks and troughs are part of the game - it just a question of being ...

BAA in search for a shop to take control of media business

period of upheaval as it prepares for the abolition of duty free shopping in 1999, which could lead ... and the shop it eventually appointed. In July, Rocket won BAA s duty free advertising media planning ...

Eurotunnel pins hopes on retail

to minimise revenue losses from the abolition of duty-free shopping next summer....to minimise revenue losses from the abolition of duty-free shopping next summer. The cross ... , the current operator of its duty-free shopping facilities. BAA, owner and operator of seven UK airports ... , Eurotunnel extended its Folkestone duty-free shop, already the largest in Europe, to over 1800m2. Its ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

, text and online services all contribute to a competitive market. Press ahead Although ... editorial environment . He also believes that the text-based services will struggle as online ... called The Planet, says Dunk. Online is a quick, easy and efficient way to book last-minute holidays ...

MARKETING MIX: That was the week that was

. 5 years ago: The tobacco industry faces the threat of a ban on advertising in shop windows ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.