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INTERNATIONAL: European Bank appoints Publicis for arrival of euro

19 Nov 1999 | by MATTHEW BOYLE

, but the two-year campaign will also include advertising, direct marketing and on-line initiatives ...

Satterthwaite appointed as first Bell Pottinger CEO

15 Oct 1999 | by JULIETTE GARSIDE

Financial, Bell Pottinger Public Affairs, consumer shop Green Moon, sports marketers Michael Humphreys ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

and into the shops. Mark McKeon, European managing director of womenswear brand Episode, is one who believes ... think of the collections, feedback on how best to market a collection before it hits the shops ... came from every conceivable angle. Staff on the shop floor were trained in Treacy details, while ...

INTERNATIONAL: C&B steers AltaVista’s web portal challenge

03 Sep 1999 | by DAVID MCCORMACK and MATTHEW BOYLE

. AltaVista Network, which comprises AltaVista Search, Shopping.com e-commerce platform and local community ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

pressure or kids seeing what their chums have. The second is how the product is displayed in shops ...

Loot replaces Jane Howard with Firefly for web account

09 Jul 1999 | by DAVID MCCORMACK

Hi-tech agency Firefly has won a contract to promote Loot.com, the on-line version of the free ads...Hi-tech agency Firefly has won a contract to promote Loot.com, the on-line version of the free ads paper. The contract was awarded after a three-way pitch against Hill and Knowlton and an unnamed internet PR specialist. Firefly replaces incumbent Jane Howard PR, which has to date ...

BORDER LINES: GENOA - HSL lands Porto Antico account

02 Apr 1999 | by MAGGIE BROWN

birth in Genoa 500 years previously. Since 1992, developers have worked to attract museums, shops, a ...

STOP PRESS: Shell throws the floor open to debate

19 Mar 1999 | by ED SHELTON

Shell is to introduce live and on-line stakeholder forums, an internal communications drive, a...Shell is to introduce live and on-line stakeholder forums, an internal communications drive, a direct mail campaign and an advertising campaign on Monday (PR Week, 12 March). The overall communications campaign is worth more than pounds 15 million and is designed to rebuild the oil giant ...

MEDIA: MEDIA BRIEFS - Emap launches TV production site

07 Jan 1999 | by ALEX BENADY

to provide an on-line guide for television producers and commissioners, alerting independent production...Emap has launched Produxion.com, a digital media portal site for the TV industry. The site aims to provide an on-line guide for television producers and commissioners, alerting independent production companies to opportunities as well as advertising production and post production services. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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