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MEDIA: Women’s title is first for Dennis

named Project Denise, will be focused on home shopping, featuring products available either by phone, catalogue or on-line. The magazine will combine everything that women expect from the existing ... the next 12 months. Publisher Susan O Hare said the home shopping market is expected to be worth ...

INTERNATIONAL: Shandwick Netherlands snags boo.com account

.com, the on-line sports retailer which is set to launch specialist Dutch and Belgian sites next year....THE HAGUE: Shandwick Netherlands has been appointed to carry out financial and consumer PR for boo.com, the on-line sports retailer which is set to launch specialist Dutch and Belgian sites next year. The campaign will focus on raising awareness about the site especially among fashion ...

GCI Jane Howard takes WH Smith’s retail PR

uses Biss Lancaster for its on-line and literary award PR. The pitch list included two London ...

MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

that allegations of the use of Third-World sweat shops (despite a Made in America campaign), court appearances ...

Somerfield seeks ’fresh views’ from Cubitt

street convenience store, focusing on secondary top-up shopping, rather than trolley shopping ...

B-M public affairs lures Body Shop global chief

Burson-Marsteller has drafted in the Body Shop s global communications head, Gavin Grant...Burson-Marsteller has drafted in the Body Shop s global communications head, Gavin Grant, as chairman of its UK public affairs practice. Grant will take responsibility for the nine-strong UK ... agency. His departure from the Body Shop has prompted a major restructure of the company ...

MEDIA BRIEFS: Home buying channel signs Gadget Shop

Shop to join retailers including Argos, Dixons, Next and WHSmith in its home shopping offering...Open, the digital interactive channel due to launch later this month, has signed up the Gadget Shop to join retailers including Argos, Dixons, Next and WHSmith in its home shopping offering. The Gadget Shop has 32 branches in the UK, selling gifts from lava lamps to giant inflatable tulips. ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

and into the shops. Mark McKeon, European managing director of womenswear brand Episode, is one who believes ... think of the collections, feedback on how best to market a collection before it hits the shops ... came from every conceivable angle. Staff on the shop floor were trained in Treacy details, while ...

Amazon seeks PR chief to steer UK expansion plans

On-line bookseller Amazon, which has recently lost both its MD and marketing director, is seeking...On-line bookseller Amazon, which has recently lost both its MD and marketing director, is seeking its first UK PR director as part of an expansion programme. Amazon.co.uk launched last October, and in the first quarter of this year it generated an estimated pounds 8 million worth of sales ...

their on-line competitors

group Bertelsmann s on-line book and music outlet BOL.com has picked Powerhouse; and jungle ... , this is a genuine opportunity to extend core values on-line. Joe Public Relations managing director ... consumer brand, so as we rolled out its internet shopping service to the regions, the same brand messages ...

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