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FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

26 Nov 1999 | by STEPHANIE FRANCE

for IBM s latest AS/400e web server. The launch took place in a chip shop in Ealing and coincided ... variety. During National Chip Week, IBM collaborated with two fish and chip shops, allowing customers ...

BORDER LINES: SYDNEY - Ketchum affiliates with Recognition

05 Nov 1999 | by JEMIMAH BAILEY

-Pacific technology network before the year 2000. Recognition is a Sydney-based hi-tech PR shop with an income...Ketchum has signed an exclusive affiliation with 17-strong technology PR specialist Recognition in Australia. The move completes the final leg of Ketchum s stated aim of establishing an Asia-Pacific technology network before the year 2000. Recognition is a Sydney-based hi-tech PR shop with an income ...

Microsoft goes into action on in-house PR

15 Oct 1999 | by DAVID MCCORMACK

will consist of specialist spokespeople for corporate, consumer and products as well as an on-line press ...

BORDER LINES: Microsoft to hire for on-line work

01 Oct 1999 | by JEMIMAH BAILEY

FRANKFURT: Microsoft is to seek an agency to promote its on-line business and has retained...FRANKFURT: Microsoft is to seek an agency to promote its on-line business and has retained Hunzinger Information to promote Bill Gates and general manager of Microsoft Germany, Richard Roy, in broadcast and print media. Hunzinger will also arrange a contact programme for Roy with politicians ...

NEWS ROUNDUP: Stories which broke in PR Week’s absence last week - jungle.com picks Cohn and Wolf

03 Sep 1999 | by RICHARD EDWARDS

UK internet shopping site jungle.com has appointed Cohn and Wolfe to handle its launch. The site...UK internet shopping site jungle.com has appointed Cohn and Wolfe to handle its launch. The site offers CDs, tapes, records, computer products, videos and DVDs. The account is worth over pounds 150,000 to the agency. Its first task was to devise a pounds 10 million pre-launch internet promotion. ...

INTERNATIONAL: Waggener Edstrom leads booming US hi-tech firms

20 Aug 1999 | by MATTHEW BOYLE

on-line hit pounds 27 billion in 1998 and will surge to pounds 800 billion by 2003 - an annual ...

UK consumers vote M&S as most trustworthy company

04 Jun 1999 | by JULIETTE GARSIDE

and The Body Shop consistently matched the qualities, while Nike, Channel 5, Sky, Marlboro and Microsoft ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

and ran a programme whereby families shopping at the supermarket could have their photograph taken ...

E-commerce firm Netlife appoints Brodeur A Plus

26 Mar 1999 | by SIMON ELLERY

German e-commerce software firm Netlife has hired Brodeur A Plus to launch the company in the UK. Founded in 1996, Netlife uses international standards to set up on-line banking, internet payment and e-commerce services. Fees are expected to top pounds 100,000 annually for the business ...

MEDIA Profile: Bringing guests live to your PC - Tom Laidlaw, senior producer, AOL Live

26 Feb 1999 | by STEPHEN ARMSTRONG

. There were thousands. It was the subscriber base of America Online. Anyone with internet access ... -screen window, much like the boxes in Windows 95. If you re on-line, you can see everything the guest types ... his own on-line recruitment service called Worknet. He joined AOL in 1995 where, as senior ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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